2010-03-09 20:52:29
GDC 2010 session 2 The state of social gaming industry overview and update

The state of social gaming industry overview and update Speaker: Justin Smith

the western market
2009: $490 million
2010: $835 million

growth on every continent

virtual goods in Asia
2008: $5 billion
2009: $8 billion

The Big hree
Zynga, Playfish, playdom
the contenders
crowdstart, rockyou, slide

the international players
rekoo
elex
five minutes
wooga
6waves

The developer opportunity

Facebook first social network over the world
400 million users total today - 70% outside US
rapidly evolving platform - new rules very 6 months
facebook connect - bringing fb to every website and device
facebook credits - coming soon

Game Portals
What is the value of portals social graph vs. Facebook social graph?

Fb Connect

Now, the same social graph is on any website

same identity and viral channel access, less fb.com constraint

what parts of the Internet
never developed because the social graph

Rush of competitors

Money:

PayPal is still dominant

Mobile increasingly important

other alternative direct methods like prepaid


keep road map of content releases months ahead
virtual economy optimization is now a core competency