2010-03-10 21:37:17
GDC10 wedSession3 Lesson Learned building Moshi monsters to 15m users

Lesson Learned building Moshi monsters to 15m users Speaker: Micheal Acton Smith

making of Moshi Monsters

the story behind the graph
the blood, sweat and tears

a social game design is a completté new area
1
dont be afraid tofail and change your ways( of thinking)

stealth education

kids love virtual pets for your virtual pet

2 don't blindly follow the market leader

making it free is a great decision

3 free to play changes everything = boom and up

it has to be visual

4 don't raise venture capital during a global financial melt down

5 revenue solves a multitude of problems
we need cues to make valuable context decision

6 keep it social, stupid
safe social tool lots to show of but no personal information

7 don't pour marketing cash into a leaky bucket
radio and print does not work
run TV adds

gender specific adds for boys and girls

8 show me the funny
users online have very very short attention span

9 attention to detail

10 think big